Here are the best practices for Press Distribution:

Local:

  • Have a local story and spokespeople
  • Observe the news cycle to identify the appropriate time
  • Ensure camera/journalist access to local facilities
  • Prep to deliver talking points
  • Local PR wire distribution

State/National:

  • Your story has state/national relevance and impact
  • Person of authority is available for interviews
  • Prep tough Q&A and key messages
  • Have visuals available for media to use
  • PR wire distribution

Global:

  • Your story is culturally appropriate for a global audience
  • Adds significant value to global matters/issues
  • Ensure in-language spokespeople and materials
  • Regional PR expertise to drive relevancy